Most products of design have an element that is unique to them. Where have you seen this before…does this look familiar?
If you’ve ever been to the Movies it does. That’s a billing block, the credit block that appears at the bottom of movie posters. Sometimes it’s referred to as the movie poster credits or just credit block but that’s probably due to the understandable ignorance of the general public when it comes to fancy terms used in the design and film industry.
movie poster credits template
Billing blocks are probably most distinct due to their tall condensed typefaces. There are a few speculations as to how this near unreadable typeface became an industry standard. I’m not sure if there is a factual answer but, thinking about it logically, I believe that after unions changed the copyright laws of movies in the 1950′s, all the actors in the film industry (as well as the production team of course) wanted their names to be credited both at the end of the movie and any promotional material such as movie posters. It’s no problem to give credit to hundreds of peopel at the end of a movie where you can have an animated credit roll but that’s a lot of information to fit into a small space at the bottom of a poster so their only choice for the movie poster credits was to use a hyper condensed typeface such as Univers UC
In any event, the billing block is an essential part of a movie poster design and modern day movie related distributions; DVDs and Blue-Ray covers.